No one wants a one-time customer. To attract and retain paying customers, every business needs to continually deliver on the brand promise it makes to the customer. “We make it difficult to switch” isn’t a brand promise. So constantly innovating and coming up with new offerings for your customers to delight and please them is what makes them stick around. Again, that has nothing to do with when or how frequently they pay. If a customer loves your product or services, they will gladly continue to pay for it.
Instead, find ways to make your business as necessary and valuable as possible for your customers. That can include new offerings, improvements on existing offerings, partnerships, loyalty programs and many others. Your customers will stick around because they value your products, services and partnership.
Recurring revenue business models work for some businesses, but not every one of them. Too many entrepreneurs make the mistake of thinking they can shoehorn a subscription-based platform into their business. If you keep your attention on generating high-quality revenue from the right clients and then work hard to keep them as clients or customers, you’re going to have a successful business with stable revenue.