Almost everyone is going to be struggling with money. Make sure you keep on top of yours.
• Get a handle on daily cashflow. Model out all of your expected cash inflows and outflows on a daily basis, and project out between 30 and 90 days. Watch this like a hawk. Do not take anything for granted. Be on top of your collections. Be prudent in what you spend.
• Preserve your vendor relationships. How you treat your vendors in a crisis will dictate your future relationships with them. Ask for a discount or an extension only if you need it. Remember, one person’s expense is another person’s revenue. It’s an interconnected world. You do not get many chances to ask for better terms.
• Reach out to your customers. Your customers will care about two things: whether you will still be around to deliver your product, service and support — and their own survival. Reassure your customers. Stay in constant contact, and work out payment plans with them if you have to. This is the time to build those relationships.
• Be careful when seeking new sources of capital. Be careful with your cash, and try to get as much of it as you can. Balance the need for cash with the terms asked. You won’t get the best terms for cash in a crisis. That’s fair since the lender or investor is taking on a larger risk with you. Decide what is fair, and keep to that principle. Borrowing from a loan shark, no matter the type of suit they wear or company they represent, usually doesn’t end well.