Just like in the closing minutes of a tied Super Bowl, crunch time is when every move your company makes is critical for its success. For many companies, crunch time is their busy season—whether it’s the summer for a seasonal operator or the year-end holidays for a retailer. These critical business periods present the opportunity to make up for losses from earlier in the year or, in some cases, even generate a large portion of their annual revenue.
The past few years have been challenging with Covid-related shutdowns and restrictions impacting supply chains and customer shopping habits, and now inflation is rearing its ugly head, with numerous financial implications. So, what is a company to do?
To set your company and team up for success during your busy season, focus on these four key areas:
• Supply chain and raw materials.
• Pricing and margins.
• Logistics and transportation.
• Transparency and communication.